Cancel flow

A cancel flow intercepts the cancellation click. Instead of an instant cancel, it asks why the customer is leaving and then presents an offer that matches the reason: a discount for price sensitivity, a pause for a temporary break, or a downgrade for a smaller plan.

A good cancel flow is honest and quick. The customer can always continue cancelling; the goal is to catch the people who would have stayed given a better option.

churnguardian provides a hosted, no-code cancel flow with reason-based offers and an optional control group so you can measure the save rate.