Free tool

Churn and LTV calculator

Turn customer counts and ARPA into churn rate, LTV, and monthly revenue lost.

Monthly churn

3.00%

Annual churn

30.6%

LTV

$1,633

Revenue lost / mo

$1,470

Monthly churn rate3.00%

Involuntary churn (failed payments) is usually recoverable. churnguardian attacks that part of this number while cancel flows reduce voluntary churn.

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